
Employee retention can be defined as the overarching goal of retaining productive and talented employees while reducing turnover by fostering a positive work environment with a focus on retention strategies such as employee recognition and appreciation, flexible work arrangements, and competitive compensation and benefits through the implementation of policies and practices within the organization that resolve diverse employee needs (Mckeown, 2010). Moreover, the term "employee retention" is used to describe an organization's efforts to keep its best workers and reduce the likelihood of turnover risk (Das, 2013). According to David G. Allen (2021), numerous organizations and HR departments struggle with the labor force management challenge of employee turnover and retention, which has a detrimental influence on both the bottom line and the ability to expand and grow in a certain industry, as well as incurring excessive costs for business operations. Consequently, employers are well concerned with employee retention in the current fiercely competitive labor market and also in situations of low unemployment, so that businesses can increasingly rely on human resources technology for employee retention purposes, including recruitment, onboarding, engagement, and recognition, as well as the provision of more flexible working conditions and cutting-edge benefits such as monetary and physical wellness programs (Greer, R Charles, 2008). Multiple studies have discovered that corporate culture, communication, remuneration and benefits, strategy, flexible working agendas, and career progression systems all directly contribute to employee retention and should be managed in combination (Logan, 2000). In addition, Ramona Agrela et al. (2008) described that organizations can only expand and prosper if they pay attention to the elements that influence employee retention. Job flexibility, cost-effective job flexibility alternatives to reward and satisfy the requirements of all employees, quality employee training, career development, and skill recognition for personal accomplishments on the job, learning and development opportunities accompanied by supportive learning and working climate, employee motivation, financial and non-financial benefits, maintaining of favorable relationships and support with senior management and subordinates, compensations, and organizational commitment of the employees can be illustrated as retention factors that contribute to employee retention and turnover (Sinha and Sinha, 2012).
Also, recent studies illustrate that retention approaches that properly meet the requirements of all employees improve a company's capacity to efficiently adjust to continuing organizational dynamics (Lydia Oonge Mokaya, 2014).
Similarly, building a loyal and dedicated workforce requires effective retention practices, which can reduce the time and money spent on advertising job openings, conducting interviews, onboarding new employees, and providing necessary training, as well as the costs associated with diminished business productivity or unsatisfactory customer service (Vasantham, 2016).
According to the research study conducted by Cloutier et al. (2015), the process of employee retention will benefit an organization in the following ways:
1. A higher commitment toward the organization's vision, mission, objectives, and core values
2. Increased process efficiency and goal achievement through the retention of long-term employees.
3. Higher productivity
4. High employee morale as a result of a sense of belonging within the organization.
5. Reduction in staff turnover, resulting in decreased recruitment expenses.
6. Enhancing the positive customer experience
7. Increased revenue in the organization
Employee retention can be measured using both quantitative and qualitative HR data, with the retention percentage calculated by dividing the number of employees who stayed for the entire time period by the number of employees at the start of that time period and multiplying the result by 100 (David G. Allen, 2021). The author also explained that it is useful to measure retention rate on a manager-by-manager basis to better understand and guide your efforts to reduce staff turnover across the company.
On the other hand, low retention rates could be an indicator that organizational leaders are having difficulty developing strong relationships with their employees, which in turn will lead to higher turnover rates (Al-Suraihi et al., 2021). According to the latest research, the top reasons employees quit their jobs due to frustration with their colleagues and superiors are dissatisfaction with their current positions, a lack of appreciation, a lack of trust and support from superiors and coworkers, stress from excessive workload, a mismatch between their skills and the requirements of the job, the unavailability of growth opportunities, as well as the availability of new job opportunities (Gorde, 2019). The voluntary and involuntary employee turnover rates can be calculated by dividing the number of people who leave during a given period by the average number of total employees and multiplying by 100 (Human Resources Industry Whitepaper, 2012). Moreover, Six Sigma can be used to enhance administrative processes like human resources processes in order to lower the turnover rate and thereby mitigate the negative effects of employee turnover (Laureani and Antony, 2010).
However, according to Mandhanya (2015), businesses can take measures to keep their best employees and cut down on turnover by making retention a central part of their corporate culture. Furthermore, when retention strategies take employees' goals and needs into account, employees of all ages are more likely to be satisfied in their jobs, loyal to their employers, and committed to their work (Boomer Authority, 2009).
This blog article will demonstrate how effective employee retention can be accomplished through five key strategies: employee motivation as a strategic approach to retention, employee engagement as a strategic approach to retention, learning, and development as a strategic approach to retention, recognition, and reward as a strategic approach to retention, job satisfaction and work-life balance as a strategic approach to retention, and job satisfaction and work-life balance as a strategic approach to retention.
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